As we move into development of our latest tool, Campaign Intelligence, we need to take a look at the high-level architecture and available resources before moving forward. This document serves as a reference for the research we did, the benefits and drawbacks of using specific integrations for our product, and the reasoning behind any decisions […]
Campaign Intelligence Technical Architecture Research Read More »
RADaR Analytics
AI has become a dominant force across industries, but in programmatic advertising, it’s more than just a buzzword – it’s the backbone. While artificial intelligence enables us to automate and optimize media buying at lightning speed, the real differentiator lies in the human strategies that shape how AI is applied. At Coegi, we believe that
The Human-Led, AI-Powered Formula Behind Coegi’s Programmatic Advertising Success Read More »
Swell Media
For most creatives, design is a lifestyle. And the desire to create isn’t something that starts when a client walks through our doors. I’ve been thinking for a while about how to best showcase VSA’s passion for design. And a few months ago, one of our designers—unprompted and over a weekend—redesigned the Delta logo. I’ll
Why VSA Is Designing for Better Read More »
Swell Media
As far as video production teams go, we’re extremely fortunate. Why? Because at least several times a year, we’re hired by clients to produce a video that’s a truly special concept. It might be a commercial for a product or service where we lean heavily into off-beat humor, or a fundraising video that tells a
These Two Paths, When Combined With Luck, MIGHT Land You a Viral Video Read More »
Saltwater
Whether you’ve been using professionally produced video as a marketing tool for your business for years or this is your first time investing in a production partner, it’s important to know that how and where video content is consumed is a moving target. And as such, it’s a good idea to revisit your video strategy
Need a New Video Strategy for 2025? Answer These 4 Questions. Read More »
Saltwater