For most creatives, design is a lifestyle. And the desire to create isn’t something that starts when a client walks through our doors.
I’ve been thinking for a while about how to best showcase VSA’s passion for design. And a few months ago, one of our designers—unprompted and over a weekend—redesigned the Delta logo.
I’ll admit when I first saw it in my scroll on LinkedIn, I missed that it came from one of our own VSA designers and thought, “Dang, that’s good. I wish we had done that.”
So I was quite happy when I realized that, in fact, “we” had.
I was really inspired by how this designer had just taken this project on and put something out in the world. What would happen if we all did that? No brief, no restrictions. Just a chance to make some brand, business or experience sharper, stronger or more delightful.
That’s how Design for Better was launched. It’s an open call for our designers, creatives, strategists and beyond to imagine something for the better. You can view it at design4better.co.
We’re up to eight really thoughtful explorations on the site, including the original Delta redesign that started it all, plus explorations of Dick’s Sporting Goods, NASA, the SoccerBible site and more.
We also have a new packaging and brand design from Pete Barnett for Seventh Generation, which hit the site this month. I love this because it shows all the different ways the program can flex. Pete’s design is packaging focused, and we’ve also done names, sites and brands. Maybe we’ll take on bigger things in the future—even redesign human experiences. What if the DMV were better? Or the voting experience? Or finding a food your pet will actually like to eat? You name it—we’re open to rethinking it.
Designers are all too familiar with the cutting-room floor. And while we love well-written briefs, they often have limitations. This blue-sky thinking is an opportunity for VSAers to show what we can achieve. No limits. Just passion and time to explore.
I’m excited to see what else we make.
Why VSA Is Designing for Better
